Hi all,
Hope things are going well for you. There are some exciting new things going on out there in internetland. One of the most exciting is perhaps an answer for the PPC dictatorship that we have all been subjected to these days. If you are new to the scene and have no idea what I am talking about, let me explain......
Dealing with PPC providers in the past concerning marketing your particular product with a PPC campaign has always been a tricky situation with keywords and ad content and so forth. The process has always been more trial and error than anything. Then of course you had to bid for placement as to get the most exposure for as little as possible.
Well then suddenly one of them has gone on this crusade to "clean up" their ad programs by eliminating anything they feel is not up to their strict standards. But who knows what those standards are because they won't tell you. It just seems whatever stikes them as not measuring up.
Many of us feel it is just another avenue they have chosen to send the price higher once again.
Well the answer to this problem may lie in what is called Co-Registration. We have probably all seen this at work but didn't really know what we were looking at when we saw it. If you ever registered for a newsletter or information on a particular site and when you clicked "submit" you were directed to another page that showed a number of other products you could ask about, that is coregistration. It is a method of getting a massive number of leads at a very reasonable cost, and they are already opted in to receive your email.
The problem has always been that it took a large dollar commitment to launch your campaign, which of course makes it difficult for the little guy to get started. I am working with some very smart people who are going to show me how to get started at a cost even I can manage. Then goodbye PPC forever!
You may want to look into coreg if you haven't already. It is becoming more affordable for the little guy like me.
Until next time...good luck in your success,
Terry
Friday, January 19, 2007
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